Australia’s Nation Brand

The logo

It means ‘good country up ahead, good feeling for the future’. It’s about Australia’s deep Aboriginal heritage and the nation’s irrepressible optimism.

These words in Yanyuwa and in English were provided by fluent Yanyuwa speaker and Traditional Custodian Samuel Evans and fluent Yanyuwa speaker and Professor John Bradley from Monash University Linguistics.

The kangaroo is bounding forward, reflecting Australia’s optimism. It is formed by a contemporary expression of three boomerangs. The head is the hooked boomerang used in ceremonies as a percussive, rhythmic instrument for song and dance. The body and tail are boomerangs used for hunting or foraging for food, or to connect with softwood to spark fire.

Unique brand marks

In addition to the Kangaroo logo, Balarinji also created unique graphics to represent Country, people, meeting places and cultures coming together which were inspired by the winding rivers and bush tracks across Australia.

• The glow is based on the wattle, an important part of the seasonal calendar for many Aboriginal cultural groups.

• The track represents songlines across our nation which are central to our Aboriginal spirituality and handed down through song for millennia.

• The river represents the flow of water and the interconnectedness of all things.

The Nation Brand logo has been recognised for its design excellence by winning numerous design awards.